A novel energy consumption model and Grey Wolf optimization model (ECGWO) is developed in the vehicular network to attend high efficiency among the vehicles. Reduction of power utilization for each transmission among the vehicles from one place to another, helps to improvise the efficiency of the network. Providing optimization at the time of data transmission the information gets travelled in optimal path so that the network delay and overhead is greatly reduced. As a whole, this model provides a better communication standard for the vehicles in the network. The proposed model is the data success rate, data loss rate, average delay, network throughput and routing overhead. The simulation result shows that the ECGWO has better success rate and throughput than other related methods.