In VANETs various challenges are created because of the speed of the vehicles and its topological changes. To attend maximum reliability and scalability it becomes very essential to improve the communication standard of the vehicles mainly to attain maximum throughput and energy efficiency. For that purpose in this article a proactive collaborative scheme to attend maximum throughput and efficiency (PCVMTE) is developed. The core modules which are present in this article are effective system model, energy consumption model and location based routing protocol. Using these techniques the communication among the vehicles are standardized that greatly increase the throughput and efficiency of the devices. The parameters which are concentrated to analyze the network performance are network throughput, network delay, routing overhead, transmission accuracy and energy efficiency. From the obtained results it is shown that PCVMTE attains high quality communication when compared with the earlier works.