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IEEE Published Article

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Study of Impulse Buying Behavior: A Case of Consumer Behavior at Indonesian Retail Store

Authors: I. G. B. E. Wahyudi, M. Pradana, D. W. Nugraha, B. R. Kartawinata, M. Iqbal, R. Rintaningrum

Publication:

Date:

DOI: 10.1109/ASIANComNet68615.2025.11579546

Keywords

Impulse buying store atmosphere brand image consumer behavior retail marketing Modeling Brand management Printing Atmosphere Consumer behavior Measurement Scanning electron microscopy Conferences Displays Equations

Authors

I. G. B. E. Wahyudi

M. Pradana

D. W. Nugraha

B. R. Kartawinata

M. Iqbal

R. Rintaningrum

Publication Details

Publisher

IEEE

Volume

Issue

ISSN