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IEEE Published Article

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Digital Activism and Cancel Culture: Exploring Brand Loyalty among Indonesian Gen Z Consumers

Authors: A. M. Ar Rafi, T. I. Wijaksana, M. Pradana, A. Wardhana, M. Iqbal, R. Rintaningrum

Publication:

Date:

DOI: 10.1109/ASIANComNet68615.2025.11579690

Keywords

Cancel culture Brand loyalty Social media activism Ethical branding Brand management Modeling Social networking (online) Printing Conferences Consumer behavior Ethics Management Scanning electron microscopy

Authors

A. M. Ar Rafi

T. I. Wijaksana

M. Pradana

A. Wardhana

M. Iqbal

R. Rintaningrum

Publication Details

Publisher

IEEE

Volume

Issue

ISSN