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IEEE Published Article

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Green Loyalty in Eastern Indonesia: The Mediating Role of Brand Image on Coffee Shop Consumers in Makassar

Authors: A. M. Dwiki Candra Azhari, M. Pradana, A. D. Kumalasari

Publication:

Date:

DOI: 10.1109/ASIANComNet68615.2025.11579594

Keywords

Environmental Awareness Sustainability Practices Brand Image Customer Loyalty Green Skepticism Brand management Sustainable development Modeling Green (sustainability) Manuals Printing Business Companies Mediation Context

Authors

A. M. Dwiki Candra Azhari

M. Pradana

A. D. Kumalasari

Publication Details

Publisher

IEEE

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