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OPTIMIZING SOCIAL SHOPPING VIA AUGMENTED REALITY (AR) REINVENTING THE RETAILING EXPERIENCE

Publisher: IEEE

Authors: Mohan Anjana, Sathyabama institute of science and technology Winfred Alwin rufus, Sathyabama institute of science and technology Mary Viji Amutha, Sathyabama Institute of Science and Technology Selvan Mercy Paul, Sathyabama institute of science and technology S Jancy, Sathyabama institute of science and technology D Menaka, Sathyabama institute of science and technology

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Abstract:

 The integration of augmented reality (AR) technology with social buying has revolutionized the retail

sector, providing a novel and engaging shopping experience for consumers. This comprehensive paper offers a

thorough examination of the opportunities and problems that AR-enhanced social shopping presents, as well as

its effects on consumer behavior and retailer consequences. This report does a thorough literature review and

analyses important research articles, studies, and papers to provide a thorough knowledge of how augmented

reality (AR) is altering the retail experience through social interaction and increased engagement.

Keywords: Augmented Reality,stakeholders,intricate dynamics,consumer insights,retail sector

Published in: 2024 Asian Conference on Communication and Networks (ASIANComNet)

Date of Publication: --

DOI: -

Publisher: IEEE

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