Evaluation of Digital Technology Adoption on Small and Medium-sized Enterprises (SMEs) Marketing in Indonesia
Time: No time yet
Session: [No session yet] » [No session block yet]
Type: Virtual Presentation
Abstract:
Keeping with the Vision of Making Indonesia 4.0, the Ministry of Industry established the "Startup4Industry" program to promote the use of digital technology in Small and Medium-sized Enterprises (SMEs) activities. Like startups, which are pioneering enterprises that prioritize innovation and the use of technology, this method is regarded as a proper first step in implementing technical innovation, particularly digital technology, in SMEs. Delivery partners may utilize digital technology interventions to solve marketing, production, management, energy, and waste management problems in industrial facilities. Website and social media development are a few of the innovations provided by the nominees to support marketing. Websites and social media have been utilized not just to deliver product information, but also to strengthen their brands and boost their exposure. This study analyzes cross-sectional data from SME participants in the "Startup4Industry" program from 2021 to 2023 to investigate the influence of website and social media implementation, including Facebook, on SMEs performance as measured by revenue turnover and the macroeconomic setting. Using the Ordinary Least Squares (OLS) technique, it is possible to determine that SMEs that use websites have a significantly greater sales turnover of 38.4%. Meanwhile, adopting Facebook in SMEs increases sales turnover by 1.61%, but the results are not substantial.
Keywords:
digital technology,SMEs,website,facebook,marketing,revenue turnover
Speaker:
